Canvas By Numbers (CBN)

Client Overview

Canvas By Numbers (CBN) is a D2C paint-by-numbers brand selling customizable and ready-made painting kits online. The brand operates in highly competitive international markets, targeting hobbyists, gift buyers, and relaxation-seeking audiences through Google Ads.

Initial Challenges

  • Strong demand existed, but impression share was limited due to budget caps
  • Competitors consistently outbid CBN in high-intent Search & Shopping auctions
  • Remarketing potential was underutilized despite strong visitor volume
  • Seasonal demand fluctuations were not fully leveraged
  • Opportunity to further reduce CPA and scale volume during peak months

Objectives

  • Increase impression share across high-intent keywords Lower CPA by
  • improving auction coverage and remarketing efficiency
  • Scale conversions profitably during peak demand periods
  • Strengthen brand presence against dominant competitors
  • Capture full-funnel demand (Search → Shopping → Remarketing)

Ad Budget Evolution

  • Early 2025 average spend: ~$25K–$40K/month
  • Peak scaling months (Q4):
  • November: $56,977 I December: $59,935

Strategy Implemented

Search & Keyword Scaling

  • Increased budgets on top-converting keywords
  • Expanded long-tail and competitor keywords
  • Maintained consistent coverage in high-intent auctions

Shopping & Performance Max

  • Improved product feed structure Expanded asset
  • groups with additional creatives Leveraged
  • Performance Max for cross-channel visibility

Remarketing & Customer Match

Activated CRM-based remarketing Focused on repeat touchpoints and return buyers Strengthened mid- and lower-funnel performance

Seasonal Budget Allocation

Controlled spend during summer slowdown Aggressively scaled during Q4 peak demand Captured year-end gifting and hobby demand

Results Achieved (2025 Performance)

Bonus Impact

Conversions nearly 4x from mid-year to December CPA reduced by ~50% compared to early 2025 Remarketing conversion rates projected to improve 3x–5x Strong lift in branded and competitor search presence Established a scalable structure for future growth

Key Takeaway

CBN’s growth was not limited by demand — it was limited by coverage. By strategically increasing budgets, strengthening Shopping & remarketing, and aligning spend with seasonality, Canvas By Numbers unlocked significant scale, stronger ROAS, and long-term growth efficiency.